
While our offerings are customized, and
therefore different for individual clients, the major
milestones in the process are the same for each client.
These elements are briefly described below.
Pursuant to exploratory phone conversations
and informal meetings, a pre-engagement meeting is set
up between the relevant principals of The Morgan Leigh
Group and the key individuals in the startup company.
This meeting is primarily for the purpose of mutually
assessing whether or not a fit seems likely. The
potential client is able to share his needs in detail
and discuss the capabilities of our firm at length.
During this meeting, we ascertain the work done to date
by the client in several key areas. (Top)
Following the pre-engagement meeting,
The Morgan Leigh Group will create a formal proposal
for the client, including customized deliverables,
schedules and terms designed to meet their
specific needs. The proposal is presented and
discussed directly with the client. Generally,
the client will consider the proposal for a
short period of time and then communicate the
decision. If the decision is made to enter
into an engagement, the terms are finalized,
a formal contract is signed and the initial payment is made. (Top)
We generally have several
requests for the client. These requests include
items such as corporate identity graphics files
and all relevant work performed to date, regardless
of the condition. But perhaps the most important
requirement is a hard time commitment from the founders
and/or management team. (Top)

While difficult to adequately describe all the events
involved in the project, suffice it to say that there are
a number of review meetings, working sessions and creative briefs.
The activities associated with these meetings include cycles
of discovery, deliverables creation and draft document reviews. (Top)
The concluding event of the project is the
conveyance of the final deliverables as specified
in the engagement contract from The Morgan Leigh
Group to the client. This is generally done in a
formal meeting. The client will already be reasonably
familiar with the deliverables, having reviewed
several draft versions. (Top)
Typically, the client covers all
reasonable expenses (phone, printing, travel, etc.),
if any, following submittal of receipts and completed
expense forms by The Morgan Leigh Group. (Top)
Because The Morgan Leigh Group is
desirous to align its incentives with those of the
client, it normally will propose a reduction in its
standard fees in exchange for equity incentives in
the startup company. Therefore, its fee compensation
is received partially in cash and partially in equity
incentives. The payment schedule for the cash
compensation is generally split as follows: the
first half is paid at the signing of the contract
and the second half is paid upon completion of
the deliverables. (Top)
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