Q. What if I haven’t done much on my company’s
A. If effective business plans (and related documents) were easy
to put together, there would be no need for a company such as ours.
The reality is that successful business plans require
significant time, intense effort and mental anguish.
The work performed by our clients before they turn to us
for expert assistance truly covers the spectrum,
ranging from minimal to extensive. Some clients feel
painfully embarrassed to consult with us because
they have made negligible progress on their business
plan. There is no reason for embarrassment.
We recognize that there are but 24 hours in a day,
a mountain of work to do and shifting priorities.
You simply can’t do everything yourself. We are a
valuable resource and partner fully capable of
supporting you on your quest for success. (Top)
Q. What if my core business concept is flawed?
A. We have no cure for the terminally ill. If your startup
is based on a defective business concept, you need more
help than we can provide. (Top)
Q. Could I have my high school dropout nephew
design my logo? He has time.
A. Launching a startup company obviously involves
ingenuity and prudent resource management. However,
caution is advised. The long-term costs of certain
shortcuts are often too high a price to pay for the
short-term benefits they provide. Ultimately, you
make whatever decisions you feel are appropriate.
Just remember that sometimes you really do get what you pay for. (Top)
Q. What if I have limited funds?
A. Most startups have limited funds. The use of these
funds is based on company priorities. If the development
of an investor package and marketing strategy are
not important enough to merit some resources, then
they are not high priorities. FYI, we do work within
the constraints of our clients. Typically, we
propose to reduce our fees somewhat in exchange
for equity incentives in the startup. However, we
do not enter into engagements for equity considerations only. (Top)
Q. Isn’t it more effective to develop the business plan myself?
A. The issue is ownership. The founders do need to take
ownership for the business plan. However, ownership
does not mean that they need to develop it themselves.
There are many entrepreneurs with the desires and
capabilities to produce a good business plan. But
good intentions do not always translate into good execution.
Even with excellent time management, it is very
difficult to carve out the time and mental energy to
accomplish an effective business plan in light of the
numerous demands involved in launching a startup.
Further, developing successful investor packages
and marketing plans are rarely a core competency of
the startup. Then again, they are core competencies
of The Morgan Leigh Group, meaning that we can do
them better, faster and less expensively than our
clients can do internally. And often, we as “outsiders”
discover weaknesses or opportunities in a business
concept of which our clients have never thought. (Top)
Q. How long does a typical project take?
A. The services we provide to each client vary
based on their specific needs. It is therefore
difficult to generalize the time requirements.
However, one data point might be the time necessary
to accomplish a complete investor package, which
would normally run from 2 ˝ to 5 weeks. (Top)
Q. How much does a typical project cost?
A. Again, each project is customized for the client.
The services performed can range from a few hours
of consulting to a full engagement involving multiple
services and complex deliverables. Therefore, the
costs can range from a few hundred dollars to tens
of thousands of dollars. The total project cost
is negotiated and agreed upon before any work is
performed. Our payment plans call for the payment
of half of the fees at the commencement of the project
with the remainder payable upon completion of the